Branding for roda

2026

REBRANDING & CONCEPT IDEATION FOR RODA,
AN INDOOR CYCLING
STUDIO IN MEXICO

Brand Identity

Art Direction

Naming & Concept

RODA is more than a fitness studio. It's a space built around the idea that the body is always in motion: cycling, evolving, starting over.
This project explores a brand identity rooted in that philosophy: fluid, human,
and built to last.

RODA takes its name from "rodar", the Spanish verb for rolling, cycling, moving forward. A single word that carries the brand's entire essence.

The brief was clear: build a brand that feels as alive as the movement it represents. RODA needed to speak to adults and kids alike, stay relevant beyond fitness trends, and carry a visual language rooted in motion, flow and energy. The concept was built around one truth — the body is always in a cycle. It moves, learns, grows and starts again.


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